Fiat 500 by Gucci

You all know how much I love a good fashion collaboration and here’s my latest discovery – Fiat 500 by Gucci.  Gucci and Fiat have collaborated to design this arty little car to celebrate the 150th anniversary of the unification of Italy as well as Gucci’s 90th birthday.

Fiat 500byGucci

After weeks of ogling Fiat 500s on the busy roads of London, this looks set to be even better! The special edition Fiat 500 comes customised by none other than Gucci Creative Director Frida Giannini.  The zippy little cars will be available in black or white (I’d go for black myself) and complete with custom Gucci features.  The gorgeous Gucci detailing is both inside and out, from the signature red-green stripe which runs along the outside of the car to the contrasting ivory and black interiors and two-tone leather seats sporting the unmistakeable ‘Guccissima’ print. I might not be a massive car fan but this is a work of art!

Fiat 500byGucci

The Gucci touches are everywhere. The colour co-ordinated alloys feature the interlocking GG and as the final flourish, the cursive Gucci signature appears on the rear and side door.“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching thosefashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”

Fiat 500byGucci will be available in the UK this summer and will cost £14,565 OTR.

So what do you all think? Has this moved onto your wishlist?! I think the real question here is black…or white?

4 Responses to “Fiat 500 by Gucci”
  1. Sara W says:

    Oooh, black please!!

  2. Daniela M says:

    I’m a big fan of collaborations too, but I’m not keen on this one.The Fiat Cinquecento is a timeless classic.With these custom Gucci features, I think it cheapens the car’s look. Sorry, Gucci!

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