Meadham Kirchhoff for Topshop
Edward Meadham and Benjamin Kirchoff have built themselves a serious reputation as an emerging talent in the industry and they’ve now created a fantastic collection to be sold in Topshop.
Think clashing prints and textures, put together lovingly and artistically – and at much more reasonable prices than the catwalk collections!
I found myself pouring over their interview with TopShop, some extracts below:
How did you come to work together?
Benjamin: Neither of us decided we were going to work together, it really came out of ‘I hate everything and I want this and we’re going to do it.
Edward: London used to be full of people with a kind of ingenuity about them, a resourcefulness, and that’s really disappeared. People are too afraid of the consequences of being different, of the buyers, of the recession, and are making things that will sell. The more we do this, the more we realise that we should never give up.
How would you describe your aesthetic?
Edward: Our Topshop collection is about this whole mix of finding anything that you think is lovely and not considering whether or not it’s tasteful, or valuable, or coherent somehow. It’s about coming across anything you like and thinking ‘yes!’
Where did you draw inspiration from for your latest Topshop collection?
Edward: There was a really early Marilyn Manson and The Spooky Kids reference, tones of Riot Grrrl references, My Little Pony, and every other aspect of plastic, pink, infantile-ness. The idea of girls in general, of girls being empowered by being a girl and not trying to become androgynous in pursuit of being taken seriously is what basically inspired it.
What’s the Meadham Kirchhoff for Topshop piece that every girl should have in her wardrobe?
Edward: The tinsel skirts. We think they’re absolutely brilliant! They’re totally accessible and people will be able to wear them in a million different ways. They should be quite funny, not taken too seriously – they’re totally irreverent and they’re not to be worn with any degree of self consciousness, or seriousness. I don’t really want people to wear our pieces exactly as we intended because I think they should add their own personality to them, or it’s going to look like they’re wearing them.
Benjamin: It’s actually re-assuring to try to promote this idea of freedom, and getting rid of this ‘taste’ idea. When you see people wear your things in their own way, it’s actually so much nicer.