Breaking news – Coca Cola screen at Piccadilly to be taken over by Burberry!
Breaking fashion news just in – Burberry is set to be the first brand to EVER take over the Coca Cola digital screen in London’s Piccadilly Circus with a live stream of the A/W show next Monday.
The runway looks will be live streamed to over 150 countries online. According to InStyle Chief Creative Officer, Christopher Bailey, says: “We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience…Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”
Head to Piccadilly Circus on Monday 21 February at 4pm to check it out!