Starbucks rebranding to take place – whatever next?!
Starbucks is undergoing a major rebranding exercise, which will include the coffee chain’s name being removed from the logo. This is all part of an ongoing change to the coffee giant’s brand which has seen it’s name within the logo getting smaller and smaller, and now being removed – giving more prominence to the ‘Starbucks Siren’.
Another change will be the removal of the clunky white mugs, which Starbucks said had become ‘a bit dated’ and would be replaced with bone china – hmmm, Starbucks trying to position themselves as a classy coffee chain then!
What do you all think of the new logo?